Privacy Policy

1 Information We Collect

When you fill out a contact or quote request form on our website, we collect:

• Full name
• Email address
• Phone number (including mobile numbers)
• Any additional information you voluntarily provide in your message

We may also automatically collect non-personal technical data such as browser type, IP address, and pages visited through standard web analytics tools, solely to improve our website experience.

2 How We Use Your Information

We use the information you provide to:

• Respond to your inquiry about vehicles, financing, or services
• Contact you by phone, email, or SMS/text message with follow-up information relevant to your request
• Schedule appointments, test drives, or service visits at your request
• Send you promotional offers, special deals, or dealership updates (only if you have opted in)
• Improve our website and customer communications

3 SMS and Text Message Communications

By providing your mobile phone number and submitting the contact form, you expressly consent to receive text messages (SMS) from Genesis of Cumming, including:

• Responses to your inquiry
• Appointment reminders and confirmations
• Vehicle availability updates
• Promotional offers related to our inventory and services

4 Sharing of Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers: Trusted vendors who assist us in operating our website, managing customer communications, or conducting business (e.g., CRM platforms, messaging providers) — bound by confidentiality agreements and prohibited from using your data for their own marketing purposes.
• Legal compliance: When required by law, court order, or governmental authority.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5 Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information you provide against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6 Data Retention

We retain your personal information for as long as necessary to fulfill the purpose for which it was collected, respond to your inquiry, comply with legal obligations, or resolve disputes. You may request deletion of your data at any time by contacting us directly.

7 Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Opt out of SMS or email communications at any time
• Lodge a complaint with the appropriate regulatory authority

To exercise any of these rights, contact us using the information below.

8 Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, please contact us and we will promptly delete it.

9 Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy whenever you interact with our website to stay informed about how we protect your information.